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PROFESSIONAL PORTFOLIO

A spotlight on my career milestones and academic achievements 

WORK EXPERIENCE

Desk with computer and ipad doing creative work with ribbons and packaging

01

Public Relations Intern

  • Write press releases and craft pitches to enhance brand visibility

  • Develop targeted media lists to increase brand coverage and media monitoring for client press

  • Research and build influencer lists for specific clients and assist with social media coverage for events

02

Chair of Social Media

  • Designed and created content on Canva to post on Instagram and LinkedIn to promote events and workshops hosted every two weeks, totaling 15+ events

  • Increased Instagram account by 300% and club membership by 150+ members

Blue logo of Business Administration Society
empty restaurant with black chairs and gold details

03

Marketing Assistant

  • Managed Instagram and Facebook accounts for restaurant in Cabo San Lucas, following distinct brand guidelines and marketing strategies

  • Edited and created 200+ posts and promotions in both English and Spanish to reach the maximum amount of customers and followers

FEATURED PROJECTS

01

Cutwater Social Media Campaign Project

  • Analyzed company’s social media accounts, follower demographics, engagement levels, recent campaign and content type

  • Created 5 unique social media campaigns on Instagram, TikTok, Facebook, and Snapchat to enhance audience engagement and improve their digital platforms

Vodka mule cutwater in a dry desert background
Inclusive lingerie models

02

Victoria's Secret Marketing Research Project

  • Researched company’s declining popularity and sales due to lack of inclusivity 

  • Created and administered a tailored survey using Qualtrics in addition to 20 in-depth interviews to collect insights on consumer opinions 

03

Global Marketing Plan, Crumbl Cookies

  • Executed a global marketing strategy to introduce Crumbl Cookies to the United Kingdom market

  • Developed in-depth analysis of pricing strategies, assessment of economic environment, marketing strategy and target market

chocolate cookies with a pink background
Modern commercial buildings with greenery

04

Commercial Real Estate, Investment Property Project

  • Analyzed apartment building as an investment property which resulted in a 15.64% internal rate of return

  • Preparation of reports such as amortization schedule, calculating mortgage loan payments, capitalization rates, operating expenses, property-generated cash flows, and tax calculations on excel 

05

Regression Analysis: Determinants of Airbnb Prices

  • Used multiple regression analyses to control variables and identify key determinants influencing the pricing dynamics of Airbnb listings in New York City

  • Evaluated multiple variables, such as location, availability, reviews and number of nights 

  • Used estimated regression model to study the relationship between these factors, providing insight for financial analyses, data analysis, and financial guidance 

sunset over New York City skyline
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